InfluencerHub®
A unified creator marketplace utilizing an AI semantic matching engine, Stripe escrow payment gateway, and automated real-time conversion tracking analytics.
Project Overview & Objectives
InfluencerHub was engineered to streamline and secure the campaign lifecycle for digital creators and enterprise brands. Sourcing creators, validating follower metrics, handling contract payouts, and tracking real-time ROI is typically fragmented across multiple platforms. We designed and built InfluencerHub as a unified creator marketplace. At its core, the platform uses an AI-powered semantic matching engine that analyzes brand niches and campaign descriptions to recommend vetted influencers with high engagement scores. To secure transactions, we integrated a secure Stripe Escrow billing framework that holds campaign payments in escrow and automatically distributes payouts the moment content metrics are approved, guaranteeing peace of mind for both creators and advertisers.
Core Tech Stack
- Next.js
- React
- TailwindCSS
- Stripe
- AI Matching Engine
- PostgreSQL
The Challenge
Brands spend weeks manually sourcing social media creators, vetting profile statistics (engagement/followers), managing contract payments, and tracking campaign ROI.
Our Solution
Tilda designed and engineered InfluencerHub, a unified creator marketplace utilizing an AI semantic match scoring engine to connect brands with vetted influencers. Features include a secure Stripe escrow billing framework that holds funds until content approval, real-time conversion tracking dashboards, and automated creator payouts.
Interactive Device Preview
Data Flow & Pipeline Architecture
A technical overview of how data is ingested, processed, and routed through the system.
Semantic Match
AI indexer matches campaigns to creator profiles based on niche, engagement, and demographics.
Stripe Escrow
Secures campaign budgets in escrow holding accounts upon brand booking confirmation.
Payout & Analytics
Tracks CPE (cost per engagement) metrics and releases escrow payouts upon content deliverables approval.
Development & Delivery Timeline
Key phases of the development sprint from initial database design to production rollout.
Database Schema & Match Indexer
Writing PostgreSQL schemas and training local embedding models to scan creator portfolios.
Stripe Escrow Integration
Designing multi-party Stripe Connect onboarding and escrow payment hold workflows.
Real-Time Tracking & Payouts
Building campaign performance tracking dashboards and setting up automated webhook payouts.
Sandboxing & Security Framework
Every digital product we engineer complies with modern security frameworks and operating system boundaries.
Semantic Matching Engine
AI-driven recommendation system matching brands with creators based on niche, engagement, and audience demographics.
Stripe Escrow Gateway
Secure billing structure holding payments in escrow and executing instant payouts upon campaign deliverables approval.
Attribution Tracking
Real-time dashboard tracking impressions, engagement rates, and ROI metrics across social channels.